IP Democracy: Internet + Tupperware: A Winning Formula in 2004 Campaign

From today’s Online Media Daily:

Michael Cornfield knows why George W. Bush won last year’s presidential election. Bush’s camp, said Cornfeld, used the Internet to find volunteers and then gave them information to spread—via any medium at hand—to friends and neighbors. “The Bush campaign married software to Tupperware,” Cornfeld, a senior consultant with the Pew Internet & American Life Project, said Monday at OMMA West.

A 33 page Pew report entitled “The Internet and Campaign 2004” is available here, and a commentary by Cornfield on the same subject is here.

Posted by Mitch Shapiro on June 7, 2005 12:53 PM to IP Democracy