IP Democracy: Brightcove's Allaire on Remixing Old & New Media

Brightcove founder Jeremy Allaire talks about a week in which he spent time “among two disparate crowds.”

…in San Francisco with Supernova’s new media digerati, content anarchists, and self-publishing blogging media visionaries, among others, and in Los Angeles with Hollywood’s “Masters of the Universe”, those responsible for producing the most mainstream of mainstream film and TV, and individuals who are architecting the strategies for media empires making their shift to the Internet.

First stop, Supernova:

Running deeply throughout all the conversations at Supernova was the theme of open media — anchored in the blogsphere, this posse is posturing for a world of open publishing and distribution of all forms of media…. The sense of optimism, ambition and pending change filled the conference with an energy I have not seen since the birth of the Web. It’s wonderful.

Then on to L.A.’s world of mainstream media:

What I found was a sense of needing to transform the very art of production and distribution, to find a new audience, and to involve the Internet community in that content in ways that were unconceivable for them years ago. The discussions evolved around consumer participation, affinity groups, self-publishing, and short-form content.

The ‘establishment media’ is a powerful force of creativity, it attracts many of the best and brightest around the world, and cannot be diminished as “1:many” junk, worthless in the realm of micro-markets and audiences. While it’s system of financing, production and distribution may be under seige (not yet, but soon enough), it’s creative minds will still be powerful forces in our culture.

In an ideal world (that is what we’re trying to build here after all…!), the new new media of the Internet will itself be a powerful remix of these worlds.

Posted by Mitch Shapiro on July 15, 2005 1:52 AM to IP Democracy