IP Democracy: MSNBC.com Claims Top Spot for Online Video

Online video news is the hottest topic among mainstream media companies and MSNBC.com issued a press release today claiming the top spot for itself in this category. The Microsoft-backed web service cites Nielsen/NetRatings data, saying that it drew 23.8 million unique visitors during June 2005, topping next ranked contender CNN, which generated 21.4 million unique visitors.

The company is squarely laying the credit for this success on its online video services.

“Online video is becoming more and more mainstream,” said Charlie Tillinghast, General Manager and Publisher of MSNBC.com. “One out of every five visits to MSNBC.com includes a video play and we’re reaching audiences that traditional broadcasters are struggling to reach. The enormous number of MSN Messenger users will extend this reach and further solidify NBC News as the leader in video news, regardless of the platform.”

MSNBC.com claims that during the July 7 bombing crisis in London, users watched 4.4 million NBC News videos on the site.

Posted by Cynthia Brumfield on July 25, 2005 1:08 PM to IP Democracy