IP Democracy: Hollywood's Movielink Venture on the Sales Block?

In the midst of the P2P craze, Hollywood has hoped to get ahead of the curve and nip unauthorized movie file-sharing in the bud. Its first initiative in that regard was the creation of a consortium called Movielink that would deliver authorized online movies to paying customers.

But, according to this piece in The Deal, the studio-backed company is having a hard time making a go of it and has actively shopped Movielink around.

Technical limitations are one problem hindering the success of Movielink — the films can’t be transferred from any device other than the original PC. But, competition from DVD rental companies and the emergence of rival online ventures such as Morgan Freeman’s Clickstar, could be the primary reasons the five studios (Metro-Goldwyn-Mayer Inc., Paramount Pictures, Sony Pictures Entertainment, Universal Studios, and Warner Bros.) are tiring of Movielink.

Posted by Cynthia Brumfield on July 25, 2005 1:20 PM to IP Democracy