The New York Times’ Charles Solomon has a piece on how one anime company, ADV Films, the largest distributor of anime in the U.S., has decided to use BitTorrent to promote its product. The move is in contrast to other anime companies, which view file-sharing, highly popular among the anime fan community, as a threat to legitimate distribution.
“BitTorrent has been used extensively in a kind of underground environment up until now,” said David Williams, a producer at ADV, in a telephone interview from the company’s Houston headquarters. “There’s a large group of people who have it on their systems. Since this core group already exists, we figured why not give them legitimate material to download that would help them learn about some of our products.”
Cynthia Brumfield at 1:18 PM|Comments(0)
Blogs We Read
