IP Democracy: MSNBC.com Wants to Be More Like a TV Network

Courtesy of Lost Remote, this article from the Puget Sound Business Journal in which MSNBC.com’s Publisher Charlie Tillinghast lays out the online news service’s strategy for growth. Tillinghast says MSNBC.com will focus on search engine optimization, content syndication, content personalization and video.

Tillinghast’s long-term vision for MSNBC is to make the site more like an online television news report, with live reporting to cover events as they happen. According to internal numbers, Hollywood actor Tom Cruise’s now-famous confrontation with “Today” show host Matt Lauer on June 24 was watched by 2.5 million people on MSNBC. In early July, the terrorist bombings in London generated 4.4 million video streams in one day. Video is also a potential jackpot for MSNBC. Tillinghast said about 10 percent of its overall advertising revenue comes from ads and short commercials that run with its video news clips.

But, wait a minute? Isn’t there already an MSNBC news channel actually on television?

Posted by Cynthia Brumfield on September 19, 2005 4:49 PM to IP Democracy