At the Huffington Post, James Boyce’s latest post is entitled “Why The Video IPOD Has DC Consultants Shaking In Their Gucci’s.” His basic argument is that the campaign media consulting business based on collecting fees for high-priced broadcast media buys will increasingly become a thing of the past, and that political campaigns that master the expanding array of new media will enjoy a crucial competitive edge.
As the technology world continues to change, almost overnight, how will campaigns be run? How can a candidate communicate with voters?…Will candidates offer free content to anyone who has a device like a VIDEO IPOD? Will free downloads of speeches be offered to anyone with a regular IPOD? How can we harness the growing power of instant messaging to drive communications?
Can we use the email capacity of new cell phones? Can we text message in our campaigns as they do overseas? How will our blogs develop and communicate? Should we have a real Democratic Convention in 2008 or a virtual one? If we have a real one, can we make the date 30 days before the election and spend our public finance money in weeks not months and have a virtual one earlier in the summer for organizing purposes?
Conference call technology is better - video conferencing technology is better - these incredible opportunities are spinning - we need to harness them.
Noting that RNC chair Ken Mehlman was correct in his prediction that the campaign that controlled the Internet in 2004 would win, Boyce offers his own prediction that “[t]he campaign that controls the next wave of communication developments in 2008 will win again, the only question is: what are they?”
Mitch Shapiro at 10:39 PM|Comments(0)
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