The New York Post has an item today saying that Google is eyeing the sale of TV ads. It’s hard to say how firm Google’s foray into selling TV ad time is, but this time Google may be veering into troublesome territory.
The kabuki TV ad sales dance is not for the faint-hearted and Google may be overreaching.
Traditional media companies have learned never to underestimate Google, but television and ad execs say the complicated, research-driven model of selling TV time will be tough — if not impossible — to crack. “I’ve seen brokering ideas like this before and they end up fizzling,” said Steven Saslow, a veteran media exec and the chief of ConfirMedia, which helps advertisers track ad placement.
Cynthia Brumfield at 1:01 PM|Comments(0)
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