IP Democracy: Fruitcast: Adsense for Podcasting

Podcasts have, to date, been little more than an interesting audio add-on with little or no revenue-generating capacity. Google, so far, hasn’t jumped on the podcasting bandwagon to affix its ubiquitous ads to the audio downloads. But a company called Fruitcast has stepped into the breach, setting up an adsense-like advertising system for podcasts.

Podcasters can sign up to the service for free and Fruitcast will then insert a 10 to 15-second advertisement to the beginning or end of the podcast. When someone listens to a podcast, the podcaster gets a share of the ad revenue, which starts under a bidding system at $.10/podcast. (From Solutions Watch courtesy of Thomas Hawk’s Digital Connection.)

Posted by Cynthia Brumfield on November 6, 2005 2:08 PM to IP Democracy