MediaPost reports on Brightcove’s moves, announced today, to mobilize the advertising component of its ambitious Internet TV business plan [Note: an in-depth profile of Brightcove is available in our recently published Television 2.0 report].
Dina Roman, former vp, general sales manager of Discovery Communications’ interactive efforts will serve as Brightcove’s vp of national advertising sales, where she will lead the company’s ad sales team and manage ad operations.
Adam Gerber, formerly senior vp, director of innovation and strategy at MediaVest Worldwide, has been hired as Brightcove’s vp of advertising products and strategy, where he will be responsible for the development of new advertising capabilities in the Brightcove service and the company’s participation in the industry’s standardization process.
Brightcove also announced a partnership with Publicis Groupe Media Ventures that will give Brightcove access to Publicis Groupe media agencies and clients to develop new advertising strategies for Internet TV and specific capabilities in the Brightcove service. As part of the partnership, Tim Hanlon, senior vp, director, media contacts will represent Publicis Groupe Media Ventures on the Brightcove Advisory Board.
Mitch Shapiro at 9:04 PM|Comments(0)
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