IP Democracy: Microsoft, AP Plan Online VOD Network

Microsoft and the Associated Press have teamed to produce an online video news network. While the AP already offers an online news feed to its member companies, typically newspapers or broadcast stations that stream clips from the AP feed, the new alliance will come bundled with a custom-branded MSN video player and will allow AP members to participate in ad revenue generated by the network. MSN will sell the advertising and then split the proceeds with the participating parties.

AP will retain editorial control over its online service, called the AP Online Video Network. At the outset, AP will provide around 50 clips per day of news. In its first foray to provide video content outside the MSN network, Microsoft also plans to develop new products around this relationship, including a local advertising and content syndication system.

Posted by Cynthia Brumfield on November 9, 2005 12:06 PM to IP Democracy