AOL is slated to announce that it has joined with Warner Brothers (both are owned by Time Warner) to offer TV reruns on a new service called In2TV, according to this article by the Washington Post. The service is slated to offer 100 shows including oldies no longer in wide circulation such as “Chico and the Man” and “Welcome Back Kotter.”
The shows will become available on AOL.com starting in January and the online giant hopes to generate ad revenue from the shows. AOL, like Yahoo and Google, is increasingly turning to video for its eyeball-attracting content, and entertainment programs traditionally aired on TV are inching their way online by virtue of these giants’ influence. It’s not likely that Chico and the Man alone, or even AOL alone, will break any business models, but boy oh boy, a lot of television is turning up online.
Cynthia Brumfield at 11:41 PM|Comments(0)
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