Steve Safran has an intriguing suggestion at Lost Remote: the critically acclaimed but now cancelled Fox series “Arrested Development” should take to the web, where, Safran contends, it will generate healthy ad revenues and DVD sales.
Safran thinks the loyal fan base will watch free VOD shows of AD and pay for premium access to archives, etc. Although this is a really creative suggestion for a show that can’t cut the mustard on the mass market-oriented Fox network, it’s doubtful that the highly compensated cast and crew could live on the earnings such an experimental effort would generate.
As one commenter to Safran’s post said:
At a cost of more than $1.25 million per episode (not including marketing and studio administration), Imagine TV would have to sell more than 1.25 million video podcasts (or more than 2.5 million VOD downloads) per episode just to break even. Or, at an average retail price of $30 a box set and a profit margin of 50 percent, they’d have to sell 1.5 million DVD box sets.
Cynthia Brumfield at 8:51 AM|Comments(0)
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