IP Democracy: Web-Base Lime Lifestyle Network Ready to Roll

Lime, which counts AOL founder Steve Case as one of its backers, is aiming for the web as well as the TV set, adding to the profusion of traditional video providers who are branching out to the Internet. At Lime’s core is Wisdom Media, a cable network that reaches 6.5 million cable and satellite video homes, and an audio show on Sirius.

The network, however, is now fully entrenched in web video, and is asking suppliers for 26 eleven minute video “shows” or 50 five-minute segments. Lime’s focus is on healthy lifestyles and its blog, which currently features freelance postings, will start tilting more toward these video contributions.

Posted by Cynthia Brumfield on November 21, 2005 3:32 PM to IP Democracy