Courtesy of Om Malik, this job posting at Google for multiple software engineers with backgrounds in television technology. Om speculates that Google might be gearing up to work with the cable industry, and he might not be far off the mark. After all, Comcast took the extraordinary step of partnering with Google for a bid on a share of AOL. And Comcast CEO Brian Roberts said he wanted to turn his company into the “Google” of video. Plus, even more than the telcos, Google is a formidable potential competitor in the video market and it would behoove cable operators to join hands with Google rather than fight the search giant.
So it’s conceivable that Google wants to work with cable and vice versa. But Om is presumably basing his speculation on Google’s requirement that the engineers be familiar with interactive TV standards such as DOCSIS and DVB. In truth, any engineer dealing with video needs to know these standards, whether working with a cable company or not. So that’s not really a clue that Google might want to work with cable systems.
Still, it’s intriguing…
Cynthia Brumfield at 2:01 PM|Comments(0)
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