VoIP pioneer and conference marketing genius Jeff Pulver has just posted his predictions for 2006, and most of them seem right on the mark. One of the most intriguing predictions that seems likely to come true is that the support of voice will “become part of the ecommerce strategy for many websites.”
Indeed, Amazon’s acquisition of Skype has all but sealed this trend as a certainty. Speaking of big-ticket acquisitions, Pulver predicts another couple of big ones in 2006.
There will be at least two major acquisitions in the billion-dollar-plus price range, matching or exceeding eBay’s purchase price to acquire Skype. Major media and Internet companies will announce blended, transformational IP-based communications plays.
On the video front, Pulver makes a risky prediction, but one that seems capable of actually happening given the scorching pace of video migration to the web. “Look for ‘Television’ shows to premiere first on the Internet and then appear on Broadcast TV, Cable or Satellite,” Pulver predicts.
Cynthia Brumfield at 10:46 AM|Comments(1)
There's no doubt that this is going to happen. Already, companies like DaimlerChrysler, Amazon's A9, Dell Financial Services, and others have recognized the importance of voice-enabling their eCommerce sites using eStara's click to call.
The question is, "Is it just about hooking up a phone call?" Not exactly. To get the most value, and improve sales conversion rates, large enterprises are going to want solutions that help ensure continuity and context of the end-user's web session. This means having the ability to pass data from across channels to help call center agents better handle customer needs.
Posted by: Dan at December 9, 2005 10:46 AM
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