This is old news by now given that the NCAA made its announcement this morning, but March Madness basketball games will be made available free online (through the semifinals that is) at NCAASports.com. While the games had previously been made available online via a CBS subscription package, the NCAA is taking a leap into the online ad world to find out which business model works best.
There will be web blackouts for games aired on local broadcast stations (presumably using some kind of geo-identification technology), and the free games will come packaged with extras such as highlights and interviews. (More on the NCAA’s decision to go free online in next week’s IP Media Monitor.)
Cynthia Brumfield at 11:37 PM|Comments(0)
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