Yahoo made a big announcement for a Friday — the company has acquired tagging pioneer del.icio.us. As the folks at del.icio.us note, the company will be joining tagging fraternal twin flickr as a Yahoo property, putting the Internet giant straight into the thick of community networking. As Michael Arrington notes
Competition is such a wonderful thing. Yahoo, in addition to launching a flurry of new products in the last few months (and the pace seems to be accelerating), now owns the two most important tagging properties on the web - flickr and del.icio.us.
Given the flickr purchase, it seems natural for Yahoo to go after del.icio.us. As Yahoo search team member and the key blogger at Yahoo’s search blog Jeremy Zawodny noted in a recent comment on Dave Taylor’s blog
Delicious is a service for saving and sharing bookmarks. It’s popular in the blog world because a lot of bloggers are information hounds that collect hundreds of links to interesting web sites. Delicious makes it easy to put them all in once place. Bloggers also like to publish links for their friends and readers to see, so there are a lot of tools for making that easy too.
With Yahoo backing it, del.icio.us (and let’s hope the official name becomes delicious) might make it to the mainstream, much the way flickr is poking through to the mass market. On the other hand, the notoriously cranky blogging community — and del.icio.us is really a blogger’s tool — might take a few swipes at the mass marketization of del.icio.us the way they have taken a few potshots at flickr. A core of die-hard flickr fans even formed a “flick-off” blog in protest of Yahoo’s acquisition of the photo-sharing site.
Cynthia Brumfield at 3:23 PM|Comments(0)
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