The San Francisco Chronicle has a big scoop today — Yahoo, which has already made its mark in the TV-over-the-Web arena with the creation of original video news and traditional TV webcasts, is plunging into the series creation business with a new reality show. Yahoo has filmed a pilot for this series called “Wow House,” which will feature families competing “to outfit their homes with the latest electronics, such as theater systems, high-definition televisions and stereos. The family that wins, as voted by viewers, will keep the merchandise.”
Each episode will cost only $100,000, a fraction of what typical network TV shows cost. On the heels of Yahoo’s streamed episodes of CBS TV hits last week, and against the backdrop of Yahoo CEO Terry Semel’s deep Hollywood roots, is there any doubt that Yahoo intends to become a major player in the TV business?
Cynthia Brumfield at 12:42 PM|Comments(0)
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