Washington Post writer Leslie Walker helped alleviate the guilt I feel for sitting out CES this year in a funny column about the crazy efforts by vendors to capture media attention.
The Big Pitch for the annual Consumer Electronics Show starts earlier every year and involves phantom products that may never reach store shelves along with real gadgets being shown for the first time. Over the past two months, I’ve read more than 400 pitches inviting me to a private showing of some “life-changing” device or offering access to a “highly exclusive” party where such devices will be celebrated.
Walker catalogs some of the insane products pitched at her (“the world’s first washable lamp designed to be sewn into clothing”), the hideous size of the exhibit space (two dozen football fields) and the inability to move anywhere via taxi or public transportation (“a nightmare”).
Walker wraps up her humorous griping by saying
Oh, did I tell you about Loc8tor, the pocket fob that lets you find anything if you remember to stick a postage-stamp-size tag on it in advance? I just might start with that. If I plaster myself with Loca8tor tags, maybe I can keep track of my senses amid the marketing lunacy engulfing the Consumer Electronics Show.
Cynthia Brumfield at 10:49 PM|Comments(0)
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