You have to hand it to Apple…those folks in Cupertino know how to get the press eating of their hands. The latest episode: a cryptic invitation to selected press to attend a briefing on February 28. No subject matter. No advance warning.
The Internet and the blogosphere are now buzzing with insatiable curiosity and escalating speculation and Apple executives are no doubt loving every minute of it. Be prepared for scores of Apple-related blog items and articles between now and February 28.
And if Apple does indeed produce something stunning at this event (such as the bigger-screen, touchpad video iPod that ThinkSecret predicts), sit back after that and wait for the avalanche of press pieces and blog entries.
Alfred Hitchcock once said that the key to his success was “Always make the audience suffer as much as possible.” Apple’s key to media success: always put the press through as much suspense as possible.
Cynthia Brumfield at 2:02 PM|Comments(0)
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