The Economist has this excellent, short article on the mass media’s migration to the Internet. Clearly sparked by the overwhelming success that CBS has had with March Madness, the article takes a look at the big picture trend of major media companies shifting their strategic growth plans toward the web.
What particularly caught my eye was a statement by MTV Networks’ president that almost all of the company’s video content will be available on the web in a “few years,” a window of transition that strikes even me as unusually short.
In just a few years, says Michael Wolf, president and chief operating officer of MTV Networks, almost all the company’s content will be available online and on several platforms. Because people in offices will be able to gain access to it, he says, “daytime will become the new primetime.” (For people watching March Madness at work, CBS has thoughtfully provided a “Boss Button”, which at a moment’s notice calls up a fake spreadsheet.)
Which of the major media companies is farthest along in embracing the Internet, according to the article? Murdoch’s News Corp, although I would question this assessment given that, despite News Corp. Internet buying spree, very little Fox video content is available online right now.
Cynthia Brumfield at 4:35 PM|Comments(0)
Blogs We Read
