IP Democracy: Qwest Program Makes Everyone a Salesperson

Of all the incumbent telcos, Qwest is struggling the most — the western region telco is losing local lines at a rapid clip, has no mobile voice arm, is far behind in its high-speed service sign-ups, has a low-growth service territory and is still reeling from a series of financial scandals. It’s no surprise, then, that Qwest is stepping on the gas to sell the only growth product it has: high-speed service.

The company has ramped up a campaign to transform all employees, from service technicians to receptionists, into sales people. The telco has a “Spirit of Service” initiative that rewards any of its 40,000 employees with small commissions if they get someone to sign up for high-speed service. Verizon has a similar program in place in Texas.

Posted by Cynthia Brumfield on March 26, 2006 1:28 PM to IP Democracy