Courtesy of the Personal Democracy Forum, this intriguing campaign that uses text messaging to recruit new voter registrations. It’s an SMS campaign called TxtPower that will kick off at rock concerts in June — the musicians onstage will ask the concert-goers to sign up for the text-messaging service. (One of the partners in this effort is something called Music for America, a politically oriented coalition of professional rock bands, including The Beastie Boys, Death Cab for Cutie, Green Day and other top acts.)
Once the concert-goers respond to the message, they will receive voter registration forms or absentee ballots via email or snail mail, and they’ll also get a text message on election day reminding them to vote. A cool way to use technology to reach the hard-to-mobilize youth of the country.
Cynthia Brumfield at 2:32 PM|Comments(0)
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