IP Democracy: Survey: Online Video Viewing is Routine for Half of Internet Users

The Online Publishers Association released a study (press release here but interesting PDF here) yesterday showing that online video viewing is a fairly common activity for about half of all Internet users. The study, “From Early Adoption to Common Practice: A Primer on Online Video Viewing,” consisted of a survey of 1,241 Internet users conducted by Frank N. Magid Associates.

Among the more interesting findings:

—Nearly half (46%) of the users watch online video at least once a month, with almost a quarter (24%) of the users saying they watch online video at least once a week.
—Not surprisingly, heavy and moderate viewers of online video tend to be male and affluent.
—Most viewers focus on 2 to 5 sites for their “video fix.”
—The top category for viewing is news and current events, followed by funny videos and music videos.
—Even at work, “personal” videos dominate work-related videos in terms of the amount of viewing time. Of the videos viewed at work, 38% were only personal/mostly personal, while 30% were only work-related/mostly work-related.
—5% of the users have paid to buy videos on the Internet, with 85% of those spending more than $50 to buy online videos in the past twelve months. Movies and music videos were the top two kinds of content for which users paid.

(Thanks Lost Remote)

Posted by Cynthia Brumfield on March 30, 2006 8:19 AM to IP Democracy