The Online Publishers Association released a study (press release here but interesting PDF here) yesterday showing that online video viewing is a fairly common activity for about half of all Internet users. The study, “From Early Adoption to Common Practice: A Primer on Online Video Viewing,” consisted of a survey of 1,241 Internet users conducted by Frank N. Magid Associates.
Among the more interesting findings:
—Nearly half (46%) of the users watch online video at least once a month, with almost a quarter (24%) of the users saying they watch online video at least once a week.
—Not surprisingly, heavy and moderate viewers of online video tend to be male and affluent.
—Most viewers focus on 2 to 5 sites for their “video fix.”
—The top category for viewing is news and current events, followed by funny videos and music videos.
—Even at work, “personal” videos dominate work-related videos in terms of the amount of viewing time. Of the videos viewed at work, 38% were only personal/mostly personal, while 30% were only work-related/mostly work-related.
—5% of the users have paid to buy videos on the Internet, with 85% of those spending more than $50 to buy online videos in the past twelve months. Movies and music videos were the top two kinds of content for which users paid.
(Thanks Lost Remote)
Cynthia Brumfield at 8:19 AM|Comments(0)
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