Although cable operators have long hoped to offer top network shows on-demand, that desire has stepped up in its urgency since Apple beat the industry to the punch by offering hit programs from TV networks via iTunes. Now, cable is catching up: Comcast announced this morning that it has a pact with NBC-Universal to offer top-rated first-run programs on-demand the day after those shows first air.
Among the programs that will be available are the Law & Order programs, The Office, The Tonight Show with Jay Leno and the new hit show Conviction. NBC-U’s cable network hits, such as Monk, Battlestar Galactica and Bravo’s Celebrity P*ker Showdown (how’d that get in there?) will also be available on-demand. The primetime shows will sell for $.99/pop, cheaper than iTunes’ $1.99/download — and most of these shows are available on iTunes as well — while the daytime and late-night programs will be free.
Cynthia Brumfield at 9:09 AM|Comments(0)
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