IP Democracy: CNET Aims for the TV Set

How cool is this? Online digital media information giant CNET is migrating its video content to the TV set. The company announced this morning the launch of CNET TV, a VOD channel that will offer CNET’s original videos, which predominately deliver original reporting on digital media and devices. Those videos are now available online, but will be pulled together in a coordinated channel for access by both TV and Internet viewers.

Not only that, CNET has some high-profile partners who have already agreed to carry the content, including Cox, Tivo and VOD programmer TVN Entertainment. Even more envy-provoking, CNET TV will launch with a big-ticket advertiser, Best Buy.

CNET says that this backwards-migration move from PC to TV is “exemplary” of a larger trend at the company to push stuff off the computer and onto the television set. The company’s GameSpot site will produce original programming for Gameplay HD, a channel offered by Voom HD Networks.

Posted by Cynthia Brumfield on April 17, 2006 2:11 PM to IP Democracy