MediaPost’s Eric Sass has this piece today about how niche publishers are turning their expertise to video publishing, in essence becoming video channels. Primedia announced today that it will create a digital broadcast channel based on its Motor Trend online magazine.
While Motor Trend is aiming at the digital TV set, Make magazine is launching an online video channel called Make Faire using YouTube’s publishing platform. Google, YouTube and Brightcove (see a demo of the video channel we’re setting up at IP Media Monitor using Brightcove’s system) have already set up the video publishing infrastructure, making it easy for publishers to launch video channels.
Because YouTube and similar services like Google Video are so much less expensive and easier than establishing proprietary video-streaming websites, Torrone [Make associate editor Phil Torrone] predicted these platforms will be the wave of the future for smaller content providers, including printed magazine publishers. “Make will never invest the money and engineering in video that YouTube has - and why create your own proprietary video system when what they have works perfectly well?”
Cynthia Brumfield at 10:16 AM|Comments(0)
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