In another sign that the web-based video market is accelerating, NBC and its 213 local affiliates announced yesterday the formation of a joint venture tentatively called National Broadband Company (get it? NBC…no need to change the stationery).
The company will be owned by NBC and offer websites video from the NBC Universal library as well as “behind-the-scenes” footage from local affiliates. The venture will not, apparently, make available online hit prime-time shows such as those offered by ABC.
As is true with most of these traditional TV network efforts to migrate content to the web, no clear business model has been advanced. NBC, like its network rivals, is plowing ahead with what seems to be the next big thing — TV over the Internet — in the hopes of sharing in the booming online ad market. The fact that the affiliates will share in the revenue helps smooth over the inevitable resentment that local broadcasters feel about their programmers bypassing them.
Cynthia Brumfield at 8:35 AM|Comments(0)
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