IP Democracy: Broadcasters Breaking the Rules

Not only are web-based companies coping with ever-shifting business ground-rules, but TV broadcasters, the vanguard of the old-media world, are also making it up as they go along. The New York Times’ Stuart Elliott has this incisive piece today on the annual marketing conference of the Television Bureau of Advertising.

For the first time ever, the conference was focused on “multiplatforms,” which is no doubt a radical concept to TV broadcasters who to date have thought in terms of no more than two platforms: over-the-air and cable. TV stations are trying to navigate the new landscape and are tossing aside the rule books.

“Conventional wisdom, it’s an enemy at a time like this,” said Beth Comstock, president for digital media and market development at NBC Universal, part of General Electric. “In media today, I don’t think there is a single rule that can’t — and frankly, probably shouldn’t — be broken.

Posted by Cynthia Brumfield on April 21, 2006 8:27 AM to IP Democracy