IP Democracy: BBC Unveils New Digital Future

The BBC, the broadcasting giant with a strong slant toward new, innovative ideas, announced yesterday an ambitious new blueprint to position the company to capture new digital opportunities. Fueled by year-long work conducted by ten teams, the blueprint, called The Creative Future, lays out some forward-looking new ways to distribute BBC content.

The plans call for beefing up the BBC’s website to include more user-generated content and audio-visual material. The blueprint also calls for the BBC to create a “teen” brand of radio and TV services to be delivered online, commission more “360-degree” cross-platform content and focus on creating continuous news for TV, radio, mobile and broadband. In announcing the new initiative, BBC Director-General Mark Thompson said:

The second wave of digital will be far more disruptive than the first and the foundations of traditional media will be swept away, taking us beyond broadcasting. The BBC needs a creative response to the amazing, bewildering, exciting and inspiring changes in both technology and expectations.

Posted by Cynthia Brumfield on April 26, 2006 10:42 AM to IP Democracy