CBS is slated to unveil as early as today a new online video channel, according to Broadcasting and Cable. Unlike the online experiment pioneered by ABC, in which that network is streaming at no charge its hit primetime shows, the new CBS channel will feature original content with some programming tied back to its over-the-air line-up.
The new CBS channel will also be free, although the network is selling its hit shows for $.99/pop. The timing of the announcement is to take advantage of the upfront sales of next season’s advertising spots, with CBS hoping to wedge its online platform into the advertiser pitches.
Update: CBS has officially announced this channel, which is called innertube and is available on the home page of CBS.com. Innertube will initially start with three shows daily. The initial line-up includes show such as “Greek to Chic,” a college-based makeover series and “Beyond Survivor,” a behind-the-scenes look at the hit show.
New series are slated to launch in the summer, including “Inturn,” a reality series about a group of young people competing for a spot on “Days of Our Lives” and new episodes of the CBS.com talk show, “House Calls.” CBS has lined up an impressive group of advertisers for the channel including Brinkmann Corporation, Cadbury Schweppes, Chili’s, Pier 1 Imports and Verizon SuperPages.com.
Cynthia Brumfield at 9:25 AM|Comments(0)
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