IP Democracy: Sony Loosens Up with Brightcove-Delivered Videos

In another coup for Cambridge, MA-based Internet video pioneer Brightcove, Sony BMG is launching a Brightcove-powered site called Musicbox Video. The site is offering free access to Sony music and related videos including interviews, live performances and footage from Sony’s extensive catalog.

In a move not typical for a record company (and Sony in particular, which just finished a bruising legal battle over its damaging “rootkit” DRM technology), Sony is encouraging users to link to the site, thereby pushing its music and video further out onto the Internet. Brightcove scores big with this deal — not only is Brightcove supplying the technology to make the channel work, it is also selling ads to support the effort. DreamWorks Animation SKG and HP will be among the first advertisers on the site, promoting the release of a new animated film, “Over the Hedge.”

Posted by Cynthia Brumfield on June 19, 2006 7:52 AM to IP Democracy