IP Democracy: Rocketboom's Baron: Our Traffic is Up

Six weeks ago the blogosphere and the tech/media press were busy dissecting the momentous event of Amanda Congdon’s public and unpleasant departure from hit web video show Rocketboom. Predictions were rampant that the show would sink like a stone.

Not so, says 51% owner Andrew Baron (Amanda owns the remaining 49%). He claims that not only has traffic spiked since Congdon’s departure but Rocketboom has also landed a new big advertiser. The audience has grown by 100,000 to 400,000 per day Baron claims and Rechargeable Battery Recycling Corp. has signed on as a sponsor in what is characterized as a big deal.

Baron also plans to go into niche video channels — such as high-end tennis — because they’re cheap to produce even if they don’t attract big audiences. He also claims to have a new partner to help him expand. An audio of the interview of Baron by Frank Barnako is here.

Posted by Cynthia Brumfield on August 11, 2006 7:03 PM to IP Democracy