News Corp.’s has made a year-long splash with its acquisition of Intermix, parent of hot social networking site MySpace. But, a less-hyped purchase by the media conglomerate, its September 2005,$650 million buy of online gaming company IGN, is in the news today — 20th Century Fox, another arm of the company, will start selling movies and TV shows using an IGN site, Direct2Drive.
Video gaming and movies share a lot of common attributes and it makes a lot of sense for Fox to exploit its gaming technology for video distribution. It also makes a lot of sense for Fox to build out its own destiny in online film and TV sales rather than rely solely on third party outlets such as Movielink and CinemaNow.
Movies, such as “X-Men: The Last Stand,” and TV shows, such as “24,” will be available for viewing on PCs and mobile devices (but only units that use Microsoft’s copy protection). Movies will be priced at $20/download, while TV shows will be downloadable at $1.99/pop.
MySpace is still grabbing its share of the glory in this move — Fox Interactive Media plans to make the films and shows available on MySpace soon.
Cynthia Brumfield at 8:21 AM|Comments(2)
That's exactly what I was thinking, Jonathan... pretty ridiculous.
Posted by: Aaron at August 14, 2006 2:24 PM
$20/movie? Why would a consumer pay more for less? No media, etc...
Posted by: Jonathan at August 14, 2006 9:08 AM
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