Thanks to Steve Rubel, I came across this item from e.politics that provides a nice wrap-up of The Washington Post’s forays into user-generated content, social media, blog linking and even blog advertising.
Aside from encouraging blogging on the site, the Post has built-in Technorati-powered “Who’s Blogging” features, formed its own blog ad network and encouraged Del.icio.us tagging. The paper is now incorporating user comments into articles (Rubel provides this link as an example) and plans to allow readers to incorporate their comments in user profiles.
e.politics’ Colin Delaney gives the Post very high marks for its forward-looking Internet development.
Overall, the Post.com folks show an endearing tendency to try just about anything that might help build their audience, and I’m a big fan of editors who’ll throw everything at the wall and see what sticks. In a world in which many traditional media outlets are wondering how to survive, it may be the only approach that works.
Cynthia Brumfield at 9:57 AM|Comments(1)
Hey Cynthia -- just wanted to point out that the newspaper I work for in Toronto, the Globe and Mail (www.theglobeandmail.com) has had comments on stories since last fall, and readers really seem to enjoy it. We're going to be rolling out some enhancements over the next little while too.
Posted by: Mathew Ingram at August 31, 2006 12:10 PM
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