IP Democracy: Yahoo! to World: We're Still Here

Yahoo! is a solid performer in the online advertising world, but lately it hasn’t attracted a lot of attention and the company is clearly nervous about growth. The Internet giant plans to to do something about that by kicking off a “multi-million dollar” ad campaign that will hit TV and radio airwaves, theater screens and, of course, web sites come this Thursday. Appropriate for an Internet company, Yahoo! views the non-web advertising as “exclamation points” only, according to Allen Olivo, Yahoo!’s vice president of global brand marketing.

The campaign, which was produced in part by film school students, supposedly delivers humorous slices of life with and without the benefit of Yahoo! It’s interesting that amid all the Web 2.0ish momentum given to YouTube, MySpace and other rapidly growing Internet properties, Yahoo! is going the old-fashioned route to build growth: advertising.

Posted by Cynthia Brumfield on September 18, 2006 12:46 PM to IP Democracy