IP Democracy: New comScore Report: MySpace is #1 in Video
MarketWatch’s Bambi Francisco has this piece today about a new comScore/Media Metrix report on web site video viewing and the surprise top site for video is New Corp.’s MySpace, which beats out even YouTube and Google Video.
According to the report, which will be released today, 37.4 million unique individuals watched a video on MySpace in July, collectively watching 1.4 billion videos. Yahoo! was the second most popular video site, with 812 million video streams. YouTube was third with 649 million video streams. Time Warner was fourth with 258 million video streams, followed by ROO Group (186 million streams), Microsoft (156 million video streams), Viacom, Google, Ebaumsworld and Major League Baseball.
MySpace, according to the report, accounts for 20% of all web video viewing, an accomplishment achieved in only six months — MySpace didn’t begin offering videos until six months ago. Another interesting stat: 3 out of 5 Internet users are watching videos, typically twice a day.
Be prepared for howls of protest regarding comScore’s results from YouTube and Google. The online measurement leader is coming under increasing criticism for getting its numbers wrong.
| Internet Video Viewing, July 2006 | |||
| Streams initiated (mm) | Unique streamers (000) | Streams per streamer | |
| Total Internet | 7,182 | 106,534 | 67.4 |
| MySpace | 1,459 | 37,422 | 39 |
| Yahoo sites | 812 | 37,934 | 21.4 |
| YouTube | 649 | 30,538 | 21.2 |
| Time Warner Network | 258 | 25,675 | 10.1 |
| ROO Group | 186 | 5,841 | 31.9 |
| Microsoft sites | 156 | 16,227 | 9.6 |
| Viacom Digital | 322 | 14,077 | 22.9 |
| Google sites | 60 | 7,520 | 7.9 |
| Ebaumsworld | 67 | 7,143 | 9.4 |
| MLB | 30 | 6,442 | 4.6 |
| Source: comScore Media Metrix. | |||
Posted by Cynthia Brumfield on September 26, 2006 8:16 AM to IP Democracy