Comcast has turned its VOD development attention to political campaigns and is now offering candidates the option to buy VOD time on the digital line-up. “Elections 2006” is a new political advertising VOD category offered by the cable giant which the company contends is a more effective way for candidates to reach viewers because the longer-form video expands beyond the typical advertising sound-bite.
The political-casting option is part of Comcast’s in-house ad company Spotlight’s new effort to sell VOD time to all kinds of advertisers. The company has launched a new VOD category for its digital customers called Searchlight — advertisers can buy on-demand slots, which are free to viewers. The new campaign-oriented option is called simply OnDemand Political Advertising.
Cynthia Brumfield at 1:14 PM|Comments(0)
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