By now interesting deals that put traditional TV shows on the web are almost commonplace, but given how unstoppable News Corp.’s MySpace seems, the announcement today that Fox will stream a wide selection of its primetime TV shows on the social networking giant’s site is noteworthy in and of itself. But, a more intriguing twist is why Fox, owned by News Corp. too, is doing this.
The network hopes that it will hold onto some of its new shows’ fan base when MLB playoffs hijack its programming schedule, providing a way to hang onto non-baseball fans during the programming interruptions and pick them back up again after the series has ended. Starting today, a new section of the site, MySpace.com/fox, will feature streamed episodes of “Bones,” “Prison Break,” “Standoff,” “Vanished,” “Talk Show With Spike Feresten,” “‘Til Death,” “The Loop” and “Justice.” The network says that additional shows will be added during the coming weeks.
Cynthia Brumfield at 5:33 PM|Comments(0)
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