It was bound to happen sooner or later…News Corp. is in a wrangle with soon-to-be-owned-by-Google YouTube over the upcoming mound of video ad revenue the search giant plans to generate with its video-sharing site, according to this piece by Business Week’s Steve Rosenbush. News Corp.’s MySpace currently displays millions of YouTube videos — the social networking giant accounts for one-third of YouTube views.
If Google’s going to get even richer with YouTube by embedding video advertising in YouTube’s clips, News Corp. wants it share of the wealth. Google’s CEO Eric Schmidt and News Corp.’s Rupert Murdoch are apparently in talks about how to work out this deal.
Google CEO Eric Schmidt and News Corp. CEO Rupert Murdoch have opened a series of meetings between the companies in an effort to clarify their relationship. By holding the meetings at News Corp., “Google has shown how seriously it takes News Corp. as a partner. Both companies want to work out something,” said Rick Corteville, executive director of media at Organic, a digital communications agency.
Cynthia Brumfield at 10:04 AM|Comments(0)
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