With so many companies racing to capture a share of the Internet video market, there seems to be a shortage of watchable videos to display. Or that’s the message from Break.com, which is increasing the amount of money it is willing to pay for useable videos from $250/pop to $400/pop. Animated videos fetch even more — $2,000/video.
Not that Break’s business model has resulted in better videos — or a higher profile for the site. But Break’s CEO thinks the payment angle will spur more creative professional types to generate content.
Break.com’s Richman [CEO Keith Richman] told Reuters that so far the site has seen little correlation between higher pay and the quality of videos it receives.
However, he said the cash has boosted awareness among young video makers and, as a result, increased the number of videos it gets. With growing awareness and better camera technology, he said the quality of Web video should only increase, and he labeled a new type of celebrity on the Web — the “e-lebrity.”
Cynthia Brumfield at 11:11 AM|Comments(0)
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