Anne Sweeney, head of Disney’s entertainment and news television properties, says there is a limit to the company’s patience with YouTube and the hassle of continually requesting that YouTube take down Disney’s copyrighted content. Speaking at Reuters’ New Media Summit, Sweeney said there’s got to be a better way of resolving copyright infringement disputes and thinks the two companies should start talking. (Umm…presumably Sweeney has the swack to pick up the phone and call Google’s people.)
“It’s not efficient and I think there is a larger conversation to be had. But this is the world we are living in. This is the reality,” she said. “It is not the efficient way to deal with it. I think a larger conversation is in order.”
Although YouTube has said it is working on a “fingerprint” technology that automates the process of identifying audio copyrighted material, Sweeney might also be interested in a new technology just licensed by Audible Magic that purports to do the same thing for video. Audible has licensed something called Motional Media ID, created by former RIAA executive David Stebbings, which scans video files and blocks users from making copies.
Motional Media ID scans moving images and identifies its content by looking for something called “sector vectors,” which sound like fingerprints, and then compares those vectors to vectors stored in a database of copyrighted material provided by the rights holders. If the vectors match, the content cannot be copied. (Good news for rights holders, but what about fair use or educational use?) Motional Media ID is slated for availability in 2007.
Cynthia Brumfield at 8:51 AM|Comments(0)
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