AT&T has spilled some of its post-BellSouth merger strategic beans to the Wall Street Journal’s Amol Sharma and Almar Latour (article behind firewall here) and the watchword at the new telecom behemoth is wireless. On the heels of closing its $86 billion acquisition, AT&T is ramping up a new aggressive push on the wireless services front, with plans calling for now-fully-controlled Cingular Wireless to begin pitching corporate customers on advanced integrated services and wooing residential customers with bundled packages of cellphone and Internet services.
“The biggest asset we bought here was Cingular,” said Mr. Whitacre. “We’re about to become a company with wireless at its heart.”
AT&T will also begin cross-selling advertising across its multiple cellphone, TV and Internet platforms. Everything, including BellSouth and Cingular, will be rebranded under the AT&T name — ads will begin in mid-January with the tag line “Cingular is now the new AT&T.”
Cynthia Brumfield at 9:49 AM|Comments(0)
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