For a company in the midst of turmoil, Yahoo! has a lot of ambitions. The online giant says it has plans to launch 100 web sites filled with entertainment.
It sounds more like Yahoo! plans to coordinate and make more easily accessible the sprawling mass of content it already has available on its vast Internet sites. The effort, called “Brand Universe,” is aimed at creating audiences around “individual movies, television shows, bands, celebrities, games and other types of entertainment.”
Yahoo! has already built one site around Wii and has others planned for TV shows “The Office” and “Lost,” as well as products such as the toy line Transformers. But, Yahoo! isn’t working with the products or content owners in building the sites, although it expects they’ll play along.
Cynthia Brumfield at 6:34 AM|Comments(1)
Very recently, I wrote 4C: Yahoo's Turnaround Formula, criticizing them for having haphazard offerings with no segmentation.
This announcement addresses some of my points, in that they are actually tying together various disjointed and haphazard properties around a particular brand, and creating an integrated experience.
I like it.
Posted by: Sramana Mitra at January 31, 2007 4:30 PM
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