Google issued its Q4 06 earnings report this afternoon and it hardly seems news that the search giant has, once again, posted stunning revenue and profit growth. Revenue for the Mountain View money-maker grew by 67% year-over-year to $3.2 billion, while net income nearly tripled to slightly more than $1 billion ($1.03 billion), the first time Google has broken through the billion-dollar profit threshold.
As usual, the Google execs assembled for the earnings call revealed little new information. CEO Eric Schmidt offered a teaser about YouTube, saying that “YouTube is in a bunch of all kinds of interesting deals,” which will be announced in time.
Another intriguing hint: Google is clearly eyeing the TV advertising market. When asked if the search leader will take its technology to TV, now that it has experimented with radio ad sales via its Dmarc acquisition, Schmidt said “There are many reasons to believe that the targeting technology we have invented will play well..[on TV].”
Google is specifically looking at cable or satellite set-top boxes as prime platforms for its targeted advertising technologies. “Set-top boxes can help target to end users and those set-top boxes are now addressable,” Schmidt said.
Cynthia Brumfield at 5:56 PM|Comments(0)
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