IP Democracy: Here's Apple's Oscar Ad for the iPhone

For those of you who missed it, here’s Apple’s ad for the iPhone that appeared several times during the Oscar telecast last night. The fact that Apple is running ads for a device that won’t hit the shelves until June is interesting, even if the ad itself could be a lot more intriguing.

The ad consists of a series of video clips of iconic TV and movie stars answering a phone and saying “hello,” in rapid succession. At the end of this montage, a picture of the iPhone appears (with those ubiquitous clownfish on the screen) and then the words “Coming in June,” followed by Apple’s logo.

Not as inspired as some of Apple’s ads — and if I didn’t already know what an iPhone is, I might be very confused about what the ad is hawking. But, I never underestimate Apple’s marketing genius and perhaps Apple has something else up its sleeve.

(Big hat tip to Richard Greenfield of Pali Research.)

Posted by Cynthia Brumfield on February 26, 2007 11:04 PM to IP Democracy