The broadband entertainment platform is a booming marketplace with no clear path to profitability but that isn’t stopping hundreds of start-ups and established companies from forging ahead to develop new video programming for the web. The latest entrant: Michael Eisner’s Tornante Co. has formed a studio called Vuguru to acquire and develop professionally written and produced web entertainment.
Vuguru’s first product is a program called Prom Queen that will roll out over 80 days starting April 2. Prom Queen will be short, 90 seconds, and run every day on Vuguru’s website as well as site that is live now called promqueen.tv. (Right now there is a very well-produced promo for Prom Queen at the site and from all appearances it looks to be a prom-slasher series and has the tag line “Some girls will kill for it.” Eisner, however, claims the show will be PG-13 or lower.)
Vuguru has lined up sponsors for the show including Fiji Water, Pom Wonderful juices and Teleflora florists. Eisner, with his extensive background in professional entertainment, thinks that pros will win the web video race.
“Winning the marathon will be professionally produced, emotionally driven story content.”
Cynthia Brumfield at 8:30 AM|Comments(0)
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