As I began what is my inevitable daily round of Google searches today, I noticed the search giant’s logo was, well, interesting. It’s the name Google in the form of a partially submerged iceberg that is melting.
Although I paused enough to run the cursor over the image to find out what the logo signified - Earth Day - I didn’t stop to think of the implications of the design.
Fortunately, Louis Gray did my thinking for me. The logo is a clear reminder of the threat of global warning. With as many smart, socially conscious employees as Google has, this makes a lot of sense.
But at the same time, the company houses some of the brightest minds in technology, and with buildings full of Ph.D.’s, it’s no surprise they would find the very real issue of global warming as one they would highlight on Earth Day. Good for Google.
Update: On a related note, the New York Times’ Bob Tedeschi has this piece today about the rise of “green” online publications, including Post-Newsweek’s Sprig.com.
Cynthia Brumfield at 12:42 PM|Comments(0)
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